"Gumpert takes entrepreneurs behind the scenes to explain how investors think and make decisions."
Julian Lange, associate professor of entrepreneurship, Babson College

What's New at Lauson?

Welcome to Lauson Publishing!

Lauson Publishing is dedicated to providing essential and realistic guidance for starting and running your business.

Too often, would-be entrepreneurs are poorly served by publishers specializing in diets heavy on inspiration and anecdotes and light on substance and real-world relevance. Such diets can rob entrepreneurial individuals of the hard-headedness essential for making the life-altering decisions associated with starting a business.

Lauson is committed to providing provocative leading-edge information to the entrepreneurial community as follows:

  1. Information and guidance to entrepreneurs that will improve their chances of business success and personal fulfillment;
  2. Tools to educators that they can use in preparing would-be entrepreneurs to successfully launch businesses.

At this site you will be able to sample our products, learn what experts are saying about them, find out how to purchase our products, and select options for staying in contact with us.

If you have specific questions that aren't answered here, feel free to contact us.

Thanks for visiting and we look forward to serving you.