"Gumpert successfully captures a significant shift in the way leading entrepreneurs are launching companies and attracting investors."
John R. Thorne, Morgenthaler Professor of Entrepreneurship, Carnegie Mellon University

What's New at Lauson?


Now Available

How to Really Create a Successful Business Plan (4th edition)
By David E. Gumpert

The popular Inc. book on business planning is back, by popular demand, in a fourth edition. This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from Pizza Hut, Celestial Seasonings, and Ben & Jerry's, new business owners are counseled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at the end of each section enable entrepreneurs to develop the plan that is tailored to their needs. A financial roadmap breaks down the process for making accurate financial projections, and a follow-up section advises the new business owner on effective plan revision.

Scan the Table of Contents, read an excerpt, or read reviews.

Burn Your Business Plan!
By David Gumpert

This is the provocative new book that questions the heavy emphasis entrepreneurship experts place on business planning, and offers alternative techniques for entrepreneurs seeking investment funds. In the process, Burn Your Business Plan! offers an entirely new approach for starting a business.

Scan the Table of Contents, read an excerpt, or read reviews.
How to Really Start Your Own Business
By David Gumpert

Startup entrepreneurs obtain guidance about all aspects of starting a business-from developing ideas, to protecting ideas, to developing cash flow projections, to writing a business plan, to hiring the first employees. Each chapter includes practical exercises that take readers step-by-step in launching their own enterprise.

Scan the Table of Contents, read an excerpt, or read reviews.
Distribution of Lauson Publishing's books is handled by Independent Publishers Group (IPG) in Chicago. For information on obtaining books for retail, educational, group, or other uses, please contact IPG at (800) 888-4741 or frontdesk@ipgbook.com. Further information is available at its web site.

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